Hello all,
One of the big decisions our team needs to make this week is deciding which market we want to expand into initially. We are considering 4 major options - people with autism and other mental health illnesses, media/business who would use it to see emotional responses to advertising, and the general population, where it would just serve as a tool for people to track their mental and emotional health. We would also have to make the decision to either simply sell the product to a large distributer company that would then handle it, or to make, market, and sell the product ourselves.
After our discussion with Rick, we concluded that we would spend some more time doing research, mostly in the form of learning more about each of these markets and talking to people in them, but ultimately, as we were advised, if that didn't lead us to one obvious choice, we plan to just pick the option that we're most passionate about. I personally feel most excited about introducing the product as a device to help people with mental illnesses and then ultimately expanding it to the general population. In the entrepreneurial spirit, I'd also prefer to maintain and grow the company, rather than sell to a tech giant for immediate profit.
In terms of our team work and schedule, we are currently looking to pick a weekend in which we can meet and hammer out the final presentation. Scheduling has been a concern for us, as the weekends following spring break look pretty busy for some of our members. Another issue that is vital to address moving forward is splitting up roles for our final pitch - we have yet to fully organize and segment the rest of the tasks on our to-do list. Looking to accomplish this in the coming weeks.
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